Calisera is our hands-on learning project. We're building a complete appointment booking application from the ground up — tackling architecture decisions, API design, user interface development, and deployment. We chose to focus on Instagram-based service providers because it presents real technical challenges: mobile-first design, social platform integration, and real-time scheduling systems.
This blog documents our key product decisions. As we work through building Calisera, we write about the important choices we make: why we chose our tech stack, how we approached major features, what architecture patterns we implemented, and which solutions worked (or didn't). These aren't daily logs — they're reflections on the significant development milestones and lessons learned along the way.
Many service providers today — hairstylists, personal trainers, freelancers — run their entire business through Instagram. They showcase work, engage clients, and handle inquiries all through social media. But existing booking tools assume you have a traditional website and desktop workflow.
This gap creates interesting product challenges: How do you build scheduling that works seamlessly on mobile? How do you integrate with social platforms? How do you design for users who may never visit a traditional website? These questions drive our development decisions, and we document our approach in the blog.
Traditional booking platforms assume you have a website and desktop-focused business, but today's entrepreneurs are mobile-native and Instagram-first. We're developing Calisera to bridge this gap with features designed for your actual workflow. Here are the key features we're building:
Instagram Integration
Share your booking link directly in your Instagram bio, stories, and DMs. Your clients book without ever leaving their comfort zone.
No Website Needed
Skip the expensive website. Your Calisera profile becomes your professional booking hub that works everywhere.
Client Communication
Automated confirmations, reminders, and follow-ups that maintain your personal touch while saving time.
Smart Scheduling
Intelligent calendar management that prevents double-bookings and maximizes your productive hours.
Flexible Offers
Set up one-on-one appointments, group classes, or special events with custom pricing and scheduling—all manageable from your mobile device.
Marcus is Calisera's Lead Developer with over 20 years of experience. He drives technical decision-making and has architected our secure infrastructure, ensuring Calisera delivers exceptional performance on a scalable, secure foundation.
Sabine is a full-stack developer with a passion for design. Working across the entire product, she not only builds beautiful, functional experiences but also drives projects forward through strategic planning turning vision into reality.
